Cloud and IT businesses in the MENA region are leading the way in these industries’ technologies and solutions. Although these businesses are based in Dubai, Riyadh, Cairo, or even Casablanca, they all face the same challenge: being found online. That captures the essence of SEO (Search Engine Optimization).

With the right SEO in place, IT and cloud services businesses across the region can increase visibility and achieve more qualified leads.

1. Begin With Local and Regional Keyword Research

Consider the fact that your potential audience will search keywords differently based on their country or language.

• Primary keywords such as “Cloud solutions in UAE” or “IT support Saudi Arabia”.
• Long-tail keywords such as “Cybersecurity compliance for fintech Dubai”.
• If relevant, keywords in Arabic along with English.
• Modifiers for specific countries or cities in MENA.

📌 Google Keyword Planner, Ahrefs, and Ubersuggest are great tools that can help in finding out the competing local and international businesses in your keyword niche.

 2. Optimize On-Page SEO For Each Service Page

Every core service, such as cloud hosting, managed IT, and cybersecurity, needs its own dedicated and optimised. Service pages need to contain:

• Unique meta title and description
• Proper H1 and subheadings such as H2 and H3
• Focus keyword within the first 100 words
• Internal links to related blogs or appropriate topics

Schema Markup, especially for FAQs or service listings, needs to be included.

3. Make Sure Your Website Is Fast and Mobile Responsive

In the MENA region, most users navigate the web on mobile devices with varying bandwidths. A sluggish or poorly responsive web service will destroy your rankings in addition to trust from users.

• Check out PageSpeed Insights and GTmetrix.
• Optimise images and implement lazy loading.
• Make sure the design works on all screen sizes.
• Use reliable hosting (this is especially critical for tech services as it reflects your brand’s quality).

4. Write Blogs Targeted to Your Industry

To strengthen your brand and its visibility, focus on content marketing.

When it comes to IT and cloud businesses in the MENA region, the following topics come to mind:

• “How Cloud Computing Supports Remote Work in the GCC.”
• “Cybersecurity Regulations in Saudi Arabia: A 2025 Guide.”
• “IT Compliance Checklist for Fintechs in Egypt.”
• “Choosing Between Private and Public Cloud in the UAE.”

Weekly blogging enhances long-tail keyword targeting and creates valuable shareable content for LinkedIn and newsletters.

5. Local SEO: Don’t Forget It!

B2B tech companies should not ignore local SEO. Make sure to:

• Set up and manage a Google Business Profile.
• Include your office(s) NAP (Name, Address, Phone) and maintain consistency across all platforms.
• Seek out and respond to reviews.
• List your company on local business directories such as Connect.ae, YellowPages UAE, or Egypt Business Directory.

 6. Follow SEO best practices

A website should be logically organised and structured so that it is easy to navigate.

• Utilise XML sitemaps and submit them to Google Search Console 
• Implement canonical tags to prevent duplicate content issues 
• Repair broken links and remove redirect chains 
• Obtain SSL Certificates (HTTPS is mandatory) 
• Implement clear and accurate 301 redirects if there is a site restructure 

7. Acquire Authoritative Backlinks 

Obtaining backlinks is essential for successful SEO, particularly for B2B. Consider the following: 

• Publishing guest posts on MENA tech blogs or regional media 
• Partnering with tech events and getting listed as a sponsor 
• Submitting your case studies to online tech magazines or award portals 
• Collaborating with non-competitive tech companies for content swaps 

8. Monitor Performance with Analytics and SEO Tools 

• Trackable goals will drive optimisation. Establish: 
• Google Analytics 4 for tracking traffic and user engagement 
• Google Search Console for monitoring indexing, keyword data, and mobile optimisation 

SEM Rush, Ahrefs, or Surfer SEO for monitoring rankings and backlinks alongside the site’s technical and overall health 

9. Prioritise E-E-A-T for Trust and Conversions 

Google favours sites that showcase: 

• Experience 
• Expertise 
• Authoritativeness 
• Trustworthiness 

Demonstrate this by: 

• Elaborate client and team profile pages 
• Client logos and testimonials 
• Whitepapers, certifications, or compliance documents detailing the services provided. 

10. Frequent Website Updates 

A neglected site indicates abandonment. Regularly: 

• Refresh blog content 
• Add new projects and examples 
• Change how services are structured 
• Update any old links and images 

Ready to Grow? Align your Business Goals with your SEO 

At Aligned Tech, we help IT and Cloud Companies and businesses in the MENA region improve their online visibility with custom SEO and web strategies. Aligned Tech focuses on enhancing the digital presence of IT companies offering SaaS, infrastructure, and even cybersecurity services, ensuring that it matches their expertise. 

SEO FAQ IT & Cloud Companies in MENA 

Q1. How long does SEO take to show in results? 

Measurable growth starts appearing in 3-6 months, but it depends on the competition, keyword targets, and the health of the site. 

Q2. Should we only target English keywords in MENA? 

Not always. Keywords in Arabic and bilingual SEO are very important in places like Saudi Arabia, Egypt, and the UAE. 

Q3. Is blogging a must for SEO in the tech industry? 

Yes. Posting regular blogs focused on niche tech topics drives traffic and helps establish authority to strengthen overall SEO. 

Q4. Are paid ads a substitute for SEO? 

Not at all. SEO helps establish long-term visibility and credibility while paid ads drive short term traffic. The most effective strategy usually includes a blend of both.